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About

We work with founders and portfolio teams when product, story, website, and GTM execution need to move together.

How we work

  • Positioning and narrative

    Clarifying who the company serves, what problem it owns, and how that story shows up across web, product, sales, and fundraising.

  • Products and systems

    Turning scattered product ideas, workflows, and founder context into MVPs, tools, prototypes, and launch systems teams can use.

  • AI and automation

    Designing workflow and automation systems around real decisions, review loops, and adoption instead of novelty.

Team

A small core team that expands around the problem, bringing in specialists when the work requires them.

  • Abin PandaAbin Panda
    FOUNDER

    Strategy · Commercial

  • Vaswat PandaVaswat Panda
    CO-FOUNDER

    Creative · Digital · Product

  • Shafi M.Shafi M.
    OPERATING ADVISOR

    Strategy · Operations · Delivery

  • Insha S.Insha S.
    LINKEDIN BRANDING

    Personal brands · Founders · Narrative

  • Sai HarshitaSai Harshita
    APPLIED INTELLIGENCE

    Research · Data · Machine Learning

  • Alok DasAlok Das
    SYSTEMS

    Engineering · Integrations · Automation

Advisors

  • Chinmoy K BeheraChinmoy K Behera

    Research & Innovation Advisor · IIT Kharagpur

  • Partha DasPartha Das

    Engineering & Infrastructure Mentor · Ex-Walmart

  • Anoop TiwariAnoop Tiwari

    GTM, Revenue & Automations Advisor · LinkedIn